" AXELERATE NIGHT "

AFTER A YEAR OF MIND BLOWING CAMPAIGN, 
AXE AND OGILVY APPROACHED US TO HELP THEM TO CREATE THEIR FINAL
 STATEMENT TO THE CLOSURE OF THE CAMPAIGN.


" THE BRIEF "
THEY ASKED US TO CREATE A MEANINGFUL INSTALLATION JOURNEY 
THROUGH THE WORD AXELERATE.








" THE DEVELOPMENT "
THROUGH A LOT OF IDEATION
WE CAME OUT WITH AN IDEA TO DEVELOP
 5 INSTALLATION
WHICH EACH INSTALLATION 
GIVES DIFFERENT PESONA AND EXPERIENCE.



" THE INSTALLATION BREAKDOWN "



INSTALLATION NO.1
" THE TUNNEL "




INSTALLATION NO.2 
" AXELERATE ROOM 1 "




INSTALLATION NO.3
" AXELERATE ROOM 2 "




INSTALLATION NO.4
" THE V SHAPE "





INSTALLATION NO.5
" AXELERATE ROOM 2 "




SOCIAL MEDIA ENGAGEMENT
THROUGH OUR VISUAL & INSTALLATION



CREDITS
------------------------------
CLIENT - AXE
AGENCY - OGILVY
EVENT ORGANIZER - GEOMETRY
BRANDING - MAKNA CREATIVE
EXPERIENCE CONSULTANT - MAIKA COLLECTIVE STUDIO
ANIMATION & MOTION GRAPHICS - MAIKA COLLECTIVE STUDIO
VIDEOS - ECCARA STUDIO
TIMELAPSE - DEKRAFT STUDIO
SOUND ENGINEERING - RAYI

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